SciAm has a short but interesting article by Michael Lemonick on the "Top 10 Myths about Sustainability":
- Myth 1: Nobody knows what sustainability really means.
- Myth 2: Sustainability is all about the environment.
- Myth 3: “Sustainable” is a synonym for “green.”
- Myth 4: It’s all about recycling.
- Myth 5: Sustainability is too expensive.
- Myth 6: Sustainability means lowering our standard of living.
- Myth 7: Consumer choices and grassroots activism, not government intervention, offer the fastest, most efficient routes to sustainability.
- Myth 8: New technology is always the answer.
- Myth 9: Sustainability is ultimately a population problem.
- Myth 10: Once you understand the concept, living sustainably is a breeze to figure out.
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